psychoBlogy

I See Psychology… Everywhere

Wow, You Look Great! Are You Ovulating?

Interesting article here about some research suggesting that women look better–and put more effort into looking good–when they are ovulating.

A study of young college women showed they frequently wore more fashionable or flashier clothing and jewelery when they were ovulating, as assessed by a panel of men and women looking at their photographs.

Although the finding makes sense, it also says a lot about the continuing influence of evolutionary factors in human behavior, even though most of us aren’t consciously contemplating our reproductive viability when we get dressed in the morning!

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10 October 2006 - Posted by | Evolutionary Psychology, Physiological

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