“Fixation” Has Different Meanings to Different People
Seems marketers have been examining the eye fixations of viewers to help them with their pitches. Psychologists have long used this technology to study, for example, babies’ interest in objects and people’s responses to novel stimuli, but I wasn’t familiar with the marketing research on this line.
Particularly interesting to many of us will be the finding that men tend to look at target crotches more than women. Might not be particularly surprising, but still interesting!
Although both men and women look at the image of George Brett when directed to find out information about his sport and position, men tend to focus on private anatomy as well as the face. For the women, the face is the only place they viewed.
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